Marvelous Europe is bringing the Tamsoft fighting game Senran Kagura 2: Deep Crimson to Europe and Australia this August in a range of physical editions, one year after its release in Japan. Marvelous Europe Marketing Manager Steven Tarry has gone on record to explain why the company is choosing to support physical releases with what is arguably a very niche product.
“Some of the more esoteric titles from Japan don’t necessarily sell in the numbers needed to make a big splash at retail. But actually, the fans of these games are exactly those who’d love not just a physical release, but a collectable limited edition too. We love digital because we love the direct relationship it gives us with our customers, and we want to deepen that direct relationship with physical products too. ”